Halloween 2026 spending: $115 per person and ways to spend less
The National Retail Federation expects record Halloween spending of $13.5 billion this year. Here is how shoppers say they are stretching budgets.
Halloween is a month away, and stores are already full of costumes and candy. The National Retail Federation expects Americans to spend a record $13.5 billion on Halloween this year, an average of $115.14 per person, based on a survey of 7,889 adults taken September 1 to 9.
Prices are on people's minds. In the same survey, 79% of shoppers said they expect tariffs to make Halloween items more expensive this year. Many are adjusting. About a third say they are shopping more intentionally, choosing things they can use again, such as clothing that can work for other occasions. Comparing prices was most common among middle-income households, and higher-income households were more likely to look for coupons and sales.
Reusing is the biggest money saver. NRF found that 52% of people reuse about half or more of their costume pieces from year to year, and 73% do the same with decorations. Families with children reuse even more, at 60% for costumes and 76% for decorations.
A practical way to start is to look at what you already have before you shop. Kids often outgrow costumes quickly, so trading with friends or neighbors can work well, and many costumes can be built from regular clothes plus one or two accessories.
This week, pull out last year's Halloween bin and take a quick inventory. Knowing what you have is the easiest way to keep your total under that $115 average.
Sources
Facts were checked against these sources when the post was written. Details can change, so check them for the latest.